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The Rutter Organization

3 Traits of a Good Parent Company

parent company in el paso

Being a parent company in El Paso means many things. We oversee two companies who have distinct missions and clientele. We also provide leadership on behalf of those respective companies and are concerned with their everyday success. In addition to fulfilling daily business tasks, we know that as a parent company we serve a greater purpose and that purpose is to continually apply our values into how our two companies, Tax Matters and Desierto Home Healthcare, operate and serve the community. In doing so, we’ve established a set of characteristics that define us as a parent company and assists us in leading others by example.  

The traits of a good parent company are as follows:

  1. Has a clearly defined purpose.
  2. Practices strong leadership.
  3. Is committed and it shows.

1. Has a clearly defined purpose.

From knowing who you serve to solving problems, a parent company’s purpose needs to be clear and defined. It’s easy to lose your purpose when business begins to feel mundane and the sense of pride you once had has diminished. Perhaps your purpose as a company has changed and you didn’t realize it. Spending time to define your purpose is so significant. It can raise concerns that you weren’t aware of and those issues could be what’s hurting the business.        

2. Practices strong leadership.

From the SEO of an American automotive and energy company to a branch manager at a bank — leadership is a component of business that is critical in any business sector. What defines strong leadership? It begins with good communication. Having the willingness to communicate with your team is not easy for some leaders who view communication as a one-way street. The reality is that when members of the team are heard, their commitment and determination to succeed, no matter at what level, is reflected in their work. Strong leaders know that company culture matters so they put effort into creating an environment where workers are not only happy but they take ownership of their work because they view it as more than just work. A good parent company understands that each and every employee can make a significant difference in the company as a whole.     

3. Is committed and it shows.

It may seem inevitable that being a parent company means being committed to the companies under you but unfortunately that’s not always the case. What does being committed mean? For one, it means understanding how the organization operates and how each person’s role plays a part. Even one outlier who has lost their commitment can impact the success of the business because like the old saying goes one rotten apple can spoil the whole bunch. A good parent company works diligently to address issues and never sits still! It’s proactive because it knows that progress is only achieved through action. Doing nothing hurts business. We’ve seen this play out in the brick and mortar sector of retail and other industries who didn’t adapt to the changing technology. Commitment to new ideas and change is how smart companies provide dependable services to its customers.    

Learn More About the Rutter Organization’s Commitment to El Paso

Our company continues to search for ways to better serve the El Paso area. We’ve been a part of the community since 1988 and have seen the positive growth of the areas — from the east to the west side of the city. We know that strong leadership, hard work, and consistency has made this growth possible. At The Rutter Organization, we follow the principles of a good parent company and we see our work reflected in the numerous customers who rely on our tax services and in-home health care. To learn more about what we do, please connect with us today!    


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